Build for Long Term Scale.

Stage One: Generate Qualified Leads

We generate fresh, exclusive leads for you. They are delivered to your CRM in real time as they are captured (not shared, not aged). Contact information is validated before delivery, and your CRM will also re-validate it.

Volume is typically 100 per day depending on your available states

We only target employed individuals with consistent income. These are not random names in a phone book. We target people with jobs, income, and retirement on the mind, making them far more appropriate for IUL discussions than generic consumer leads.

Our process is proprietary. Every lead includes a TrustedForm certificate verifying the timestamp of capture, plus a screen recording showing exactly what the lead saw including TCPA language.

At this stage, leads are exclusive to you, have income and do not know who you are or what an IUL is yet.

Stage Two: Educate Leads

IUL can’t be explained in a 30-second ad.

Instead of calling cold leads straight away, every lead flows into your CRM then is put into an automated IUL Education System designed to:

• Introduce core IUL and retirement planning concepts

• Build familiarity with your name and brand through repeated exposure

• Filter out low-intent prospects who don’t engage

• Surface engagement signals when interest becomes real

Decades of marketing research show that familiarity and repeated exposure are prerequisites for trust and buying decisions. Your CRM handles this systematically, without requiring you to chase every lead manually.

This stage qualified leads are introduced to and educated on IUL benefits and concepts.

Stage Three: Solicit Interest

Your CRM monitors every lead's engagement.

When a lead shows meaningful intent, your CRM alerts you. This isn't guesswork. The system tells you exactly which prospects are engaging with IUL education and are ready for a conversation.

You're not cold calling. You're responding to interest signals from leads who have seen your brand multiple times, understand basic IUL concepts, and have taken actions indicating they want to learn more.

At this stage, qualified leads have been educated and are now demonstrating buying intent through their behavior.

At this stage, your leads are qualified, educated about IUL, know your name and are actively interested.

Stage Four: The Close

Only after interest is established does direct outreach occur.

When a lead engages, your CRM alerts you to call. You’re not interrupting a stranger, you’re following up on expressed interest.

By the time you speak:

• The prospect recognizes your name

• They understand the basics of IUL

• The conversation is contextual, not cold

This shifts the role of the call.

You’re no longer explaining what an IUL is.
You’re answering questions, clarifying fit, and guiding a decision.

At this stage, you’re using the included IUL Telesales Script and you’re closing consistenly.

Stage Five: Feed The Money Machine

The system does not peak at the first close. It compounds.

Because IUL is a considered decision, not an impulse purchase, many leads require weeks or months of exposure before they are ready to engage. Some understand the concept within two weeks. Others take sixty days or more. That delay is not a flaw, it is the nature of the product.

The agents who succeed long-term account for this reality early.

The best practice is to reinvest a portion of commissions back into lead volume until the system sustains itself.

A common benchmark is to set aside approximately 30% of commissions during the ramp-up phase. This is not a permanent expense. It is a temporary reinvestment designed to build critical mass.

At this stage, you’re unstoppable.