Retirement Leads That Close
Guaranteed.
If any lead doesn’t buy an IUL, Whole Life, Term Life or Annuity and stay on the books a year - we replace the lead.
Our Unconditional Guarantee Means: No Proof. No Questions. No Hassle.
and if the replacement doesn’t close, we’ll send you another free replacement.
“ IUL.org is the only reason I got to speak on stage at our last IMO conference. I can’t recommend them enough. ”
Jamison Green II
Here’s How Your Clients Find YOU.
Watch This 2:36 Video!
Quick Recap:
Exclusive.
Live Real Time Delivery.
Leads Are Ages 25-55.
Speak English.
In States You’re Licensed In.
Full Contact Info (Name, Phone, Email, DOB etc.)
Each Campaign is Custom For You.
Leads Need Help with Retirement.
Trusted Form & Time Stamped. Every. Time.
24 (Business) Hours For Leads To Start being Delivered.
The Actual Ads Your
Customers See:
First we ask your lead if they’re…
If they say “YES” we tell your lead to...
If they say “YES” Again we send your lead to you.
Only about 8% of leads we show these ads to are high enough qualify to be sent to you.
Disclosure: In some cases, our ad placement only allows for one question. When that happens, we combine both questions such that the first question (above) becomes the header and the second question (above) becomes the sub header. We haven’t seen any drop in close rate nor other performance metrics, but as always, if you’re not happy with a lead, we’ll replace it - no questions asked. Close or credit; no matter what.
If you don’t close the Lead, we replace the Lead.
Simple & Hassel Free.
At IUL.org, we deliver leads that Close. And we back it up.
That’s why every order is backed by our Close or Credit Guarantee.
All Bad Leads are replaced.
But what is a Bad Lead?
There is some language barrier
Voicemail is full or not set up - can’t leave a message
They never answer when you call or text
They hang up immediately and say “not interested”
Email address bounces or is misspelled (e.g., gmial.com vs. gmail.com)
The number goes to a completely different person
The lead lives in a state you’re not licensed in
They’re outside the age range (e.g., over 55 or under 25)
They only wanted Social Security info or thought it was a government program
Contact info is obviously fake (e.g., name: “Test Test”)
They were just looking for a sweepstakes or coupon
They curse at you or are hostile
They don’t medically quality for your offerings
Duplicate lead (same name/phone from a recent batch)
They can't recall ever seeing your name or ad
They request not to be contacted at all
All attempts to text or email bounce or go unanswered
They were looking for help with taxes or debt, not retirement
They filled it out as a prank or joke (often obvious by the info)
20. Whatever you consider a bad lead.
Just tell us how many didn’t close, and we’ll automatically send you fresh & free replacements.
If the replacements don’t close, we’ll send you more fresh & free replacements.
Simple as that.
Up to 2 Replacements Per Purchased Retirement Lead, it’s
NOT UNLIMITED FREE REPLACEMENTS.
And if you can’t be profitable after that, you’re in the wrong business.
See Our Low Prices
After checkout, you’ll get an Onboarding Form to select your licensed state and other information. Once completed, your leads start the next business day.
“Quantity has a Quality unto itself”
- Napoleon Bonaparte. World Conqueror
When you’re ready to scale like Napoleon, we’re got your back.
Agents & Agencies with additional questions
Please Schedule a call below
Hear It From Agents Like You
-
![]()
Been using IUL.org for weeks now and it just keeps working — best decision I’ve made for my business this year.
Kelsey S.
SFG -
![]()
The leads from IUL.org are the real deal. These people actually pick up and want to talk about their retirement.
Elizabeth H.
Levinson
-
![]()
Howdy from Tampa! I closed six IULs and 1 annuity off my first order— about to double it up for next month.
Jamie O.
FFL -
![]()
I get 20 fresh leads every morning like clockwork. It’s the most consistent lead source I’ve ever used.
Alex C
SFG -
![]()
I’ve paid 5 times as much for half the quality elsewhere. These leads are a steal at like $8
Chelsea B
FFL -
![]()
There's just not a better value for the money. Leads show up every day, with all the info and it's just exactly what you expect from a lead partner. 10/10
Mike C.
SFG -
![]()
I sent the teaser video, and a lead texted me back asking to book — never had that happen before
Susan F.
SFG -
![]()
I was skeptical at first, but after seeing how transparent everything is, I’m all in. I've never had a lead vendor show me the ad the customer saw on a Trusted Form thing.
Roger B.
FFL
Hear It From Agencies Like Yours
-
![]()
I can’t say enough about how transformational these leads have been for our agency. We were stagnant for over a year — stuck between $180K and $220K a month — and every time we recruited a new agent, another would leave for a ‘better system.’ We just couldn’t break through. IUL.org changed everything. Since we started using their leads, we haven’t lost a single agent. Everyone — and I mean everyone — is writing more business at a lower lead cost. When leads are just $8.80 and show up daily in the CRM with built-in automations, it’s hard not to make money. Our agents are busy and producing, and we can finally focus on growing the business instead of just maintaining it. We’re now over 50 agents strong. Even agents who left — but still had contracts — came running back. We’re on track to do over a MILLION IN SUBMITS this month, and it’s only our second month using IUL.org. Thank you!
DeMarcus J.
FFL Agency Owner
~50 Writing Agents -
![]()
We always wanted to offer a free lead program by providing leads to our agents at a reduced comp, but we could never find the right source — either the volume wasn’t there or the cost-per-sale was too high to make it work. IUL.org has been a game-changer. It’s high-volume, low-cost, and unbelievably profitable. We’re buying 250 leads per day right now, and increasing to 300 next month because agents keep joining our free IUL lead program
Kyle W.
FFL Agency Owner
~20 Free Lead Agents
~100 Writing Agents Total -
![]()
Leads can be expensive for new agents, and there were times when our agents had no one to talk to and nothing to do. We recruit with a promise that they won’t have to chase friends and family — but if they can’t afford leads, that model falls apart and agents leave. Even our cheapest internal leads are aged and cost around $10 each. The leads from IUL.org solved that problem completely. They’re just $8.80, exclusive to each agent, real-time, and show up every single day in the CRM. The ROI is so strong that even our lowest-comp agents can make a good living. Honestly, I was hesitant to even give this testimonial — I don’t want the secret getting out — but the team at IUL.org has been so good to us, I had to say something.
Ryan J.
SFG Agency Owner
~50 Writing Agents
The Numbers.
With This High of Quantity and Quality, if you can’t make it work you’re probably in the wrong business.
80% of Agents Who Try Our Retirement Leads Reorder
90% of Agents Who Reorder Once, Reorder Again
What’s The Close Ratio?
10 - 17%, meaning, you should make a sale every 6-10 leads.
To be perfectly clear:
We don’t care why 83% - 90% are ‘bad,’ anything from failing underwriting to being a bad phone number we replace them just the same. We only care that you close 10 - 17%. Here is an example breakdown:
We’d Love To Chat!
If you are looking for information around the Lead Tester Opportunity please do not use this calendar.
That is a different department: iul.org/schedule-crm